I’m a designer with experience in UX/UI design, UX research, and I dabble in graphic design. I’m obsessed with improving things, and am passionate about creating experiences that make people smile.
I’ve always been fascinated by people. How we think, how we act, and how we interact. I've been writing stories before I could write words — as a young child, I’d draw picture books and have my parents write down the words I dictated. It was no surprise I began writing fiction in elementary school, creating my own characters to study and analyze. Human psychology is endlessly interesting to me, and I am naturally sensitive to the emotions of others.
While I'm a psychology nerd on the side, my heart has always been set on design. I completed my bachelor's in Global Business and Digital Arts at the University of Waterloo. I was able to expand my creativity into all areas of design — from graphic design and animation, to cinematography and audio engineering. However, once I was introduced to the magic of UX design in my first course, I was hooked. Visual design plus empathy? Sign me up.
After I graduated, I wanted to dig deeper. I completed an Interaction Design graduate certificate program at Conestoga College where I further developed my UX design skills in a practical, hands-on way. I also had the opportunity to intern at Glen Dimplex Americas to work on the UX of their new D2C website, creating tools that simplified complicated heat-related topics for consumers. My experience in SEO from an internship with Rogers Media’s digital marketing team allows me to see design in a data-oriented perspective, and I'm adamant about combining the analytical and the creative to build experiences that really mean something.
More recently, I've had a number of opportunities designing for various start-ups, as well as some clients of my own. These experiences have brought me to where I am now as a Digital Experience Designer at Propel Holdings, where I assist the Marketing team in creating financial service platforms for bank partners, as well as developing logos and brand guidelines as new product offerings launch.
Mix together a people-person, an artist, and an analyst, and you have me.
Hit me up if you want to collaborate, or just chat!
